Counterfeiting and tampering are no longer fringe risks in the drinks industry
They are mainstream threats. Whether you’re producing premium spirits, wines, beers, the risks are the same:
Fake products erode consumer trust and damage brand equity.
Refilled bottles slip back into circulation, undercutting sales and margins.
Tampered labels and closures leave customers questioning authenticity.
In an industry built on reputation, trust, and heritage, one weak link in the supply chain can cause lasting harm
Enter: Bluemet LTD Smart Demetallised Watch Strap Labels
At Bluemet, we’ve developed a patent-pending smart demetallised “watch strap” label — a breakthrough in tamper-evident packaging that gives drinks brands a new level of security and reassurance.
Here’s why it’s different:
🔒 Tamper Evident by Design
The label is engineered so it can’t be removed or reapplied without leaving visible damage. If a bottle has been tampered with, it shows.
✨ Demetallised Precision
Unlike generic foil or holograms, our demetallised process creates intricate, unique patterns that can’t be replicated without our proprietary technology.
This gives brands a distinctive, premium finish while acting as a strong anti-counterfeit barrier.
📲 Smart & Scannable
Each label can be paired with digital authentication (QR, NFC, RFID, blockchain and smart app integration).
Consumers, retailers, and inspectors can instantly verify a product’s authenticity.
🌍 Sustainable & Flexible
Produced without heavy metals or specialist machinery, the labels are lightweight, recyclable, and adaptable to different bottle shapes and cap types.
What This Means for Drinks Brands
Consumer Confidence: Shoppers can instantly see whether a bottle is genuine and unopened.
Brand Protection: Protects revenues from counterfeits and grey-market refills.
Regulatory Compliance: Helps brands meet growing demands for supply chain traceability.
Premium Brand Storytelling: Security doesn’t need to be ugly — the label itself enhances packaging design.
Why Now?
The global counterfeit alcohol market is estimated at over £10 billion annually.
As fraudsters get more sophisticated, drinks brands need security that’s a step ahead. Our watch strap labels are not just reactive — they are proactive brand guardians, designed to make tampering and counterfeiting unprofitable.
