Counterfeit goods are no longer a problem confined
Today, fake products infiltrate every sector—from pharmaceuticals and electronics to alcohol, automotive parts, and even everyday consumer goods.
The scale is staggering. According to OECD estimates, counterfeit and pirated products account for over 3% of global trade, costing legitimate businesses billions while putting consumers at risk. Beyond the economic impact, counterfeit goods erode customer trust, damage reputations, and in some industries, threaten lives.
Why Current Security Measures Fall Short
Traditional anti-counterfeit measures like holograms, metallic foils, and barcodes have become increasingly easy to copy. With advances in printing and replication technology, counterfeiters can often mimic these features to the point where even trained eyes struggle to tell the difference.
The challenge isn’t just in creating a visible deterrent—it’s in creating an authentication system that cannot be replicated and that consumers can trust instantly.
Enter Bluemet’s Demetallised Labels
Bluemet has developed proprietary demetallised labelling technology that sets a new standard for product authentication.
This creates unique, tamper-proof patterns that cannot be copied or reproduced with standard counterfeiting techniques. Combined with scannable watermarks and database-backed verification, Bluemet labels provide:
• Instant authenticity checks for consumers and retailers.
• Tamper-evident security, making it clear if a label has been interfered with.
• Versatility across industries, from fashion and electronics to wines, spirits, and pharmaceuticals.
For brands, authenticity is more than a security feature—it’s a promise to customers. When buyers know they can rely on a brand to deliver genuine products, loyalty deepens, and reputational value grows.
By adopting Bluemet’s technology, companies not only protect their products but also send a strong message: We care about authenticity, safety, and customer trust.
Looking Ahead
As counterfeiters grow more sophisticated, brands must stay one step ahead. Bluemet’s demetallised labels are more than just packaging—they are a strategic safeguard for brand equity and a powerful trust signal in a world where authenticity is increasingly under threat.
At Bluemet, we believe that protecting authenticity is protecting people.
